A Periodic Compendium of Financial Services Marketing Information

Suasion Resources Financial Services Marketing

 

 

SECOND QUARTER 2008

 

Included in this Issue

Us vs. Them

The consumer goods sector has been much more adept at using comparative advertising than the financial services sector.  However, if properly employed, comparative advertising can provide a powerful centerpiece for financial services marketing campaigns. read article 

The Color of Marketing

Corporate identity is expressed by a myriad of elements that provide visibility and recognition with prospects and encourage customer loyalty.  Color is an extremely important element in creating the visual style of an organization. read article 

In The Beginning

Financial products and services failures are prevalent and expensive.  Unfortunately, the same reasons repeatedly cause many financial products and service failures. read article
  

 

Sometimes Our Mother Tongue is Confusing

There is no time like the present to present examples of how difficult the English language can be. read article  

Everything I Need to Know About Life, I Learned From Noah's Ark

Lessons from the early flotilla. read article  

 

 


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Suasion Resources is a specialized firm that has provided financial services marketing consulting to the industry for the last two decades. Applying our unique approach to the art of persuasion, we have helped develop fresh innovative marketing approaches for many of the country's leading financial services firms. In the process, we have created some of the industry's best marketing practices. Our approach places at our clients disposal an uncommon level of both talent and technique in the areas of strategy formulation, creative development and implementation offered on a totally integrated basis from a single source.

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