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Included in this Issue Us vs. Them The consumer goods sector has been much more adept at using comparative advertising than the financial services sector. However, if properly employed, comparative advertising can provide a powerful centerpiece for financial services marketing campaigns. read article The Color of Marketing Corporate identity is expressed by a myriad of elements that provide visibility and recognition with prospects and encourage customer loyalty. Color is an extremely important element in creating the visual style of an organization. read article In The Beginning Financial products and services failures are prevalent and expensive. Unfortunately, the same reasons repeatedly cause many financial products and service failures. read article
Sometimes Our Mother Tongue is Confusing There is no time like the present to present examples of how difficult the English language can be. read article Everything I Need to Know About Life, I Learned From Noah's Ark Lessons from the early flotilla. read article
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