Marketing Per Suasion, Suasion Resources

A Periodic Compendium of Financial Services Marketing Information

SECOND QUARTER 2012

Included In This Issue

New and Improved

Success, in the form of rapid growth and high margins, comes most often to those organizations that understand the value of innovation and look beyond current competitive practices. read article

Brand Aid

A strong brand communicates a corporate value proposition that helps a company create relevant marketplace differentiation and competitive advantage. It can also help to significantly accelerate the sales process read article

Experience Counts

By creating a customized interactive marketing program that is meaningful to prospects and customers, a firm can create relevant differentiation and strong competitive advantage. read article

Etc. Suasion Newsletter

An Interesting Odyssey

Wherever you travel just make sure that you take the high road! read article

Performance Review

A revealing memo from the boss. read article


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