Included In This Issue

The Color of Marketing

Corporate identity is expressed by a myriad of elements that provide visibility and recognition with prospects and encourage customer loyalty. Color is an extremely important element in creating the visual style of an organization. read article

The Starting Point

How management answers the question, “What business(es) are we in?” can have a significant effect not only on the company’s strategic planning, but also on its ultimate success. read article

Brand Aid

A strong brand communicates a corporate value proposition that helps a company create relevant marketplace differentiation and competitive advantage. It can also help to significantly accelerate the sales process. read article

“Corporate Speak” Words to Ban

Business clichés come and business clichés go—sometimes not fast enough. How many on this list have you adopted? read article

Wise Sayings

Here are a number of short poignant statements called aphorisms. Aphorisms often contain interesting and true insights. read article

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