Financial Services Marketing Newsletter. Marketing per Suasion.

FIRST QUARTER 2010

Included In This Issue

What's The Big Idea?

Every now and then a major marketing idea comes along that revolutionizes the way that marketers approach their craft. The most influential have a significant impact that lasts for decades. read article

You Can Plan On It

The marketing planning process provides an organization with the opportunity to set goals and plot a course that will help it achieve a differentiated market leadership position. read article

Brand Aid

A strong brand communicates a corporate value proposition that helps a company create relevant marketplace differentiation and competitive advantage. It can also help to significantly accelerate the sales process. read article

Making Your Financial Services Marketing More Effective

A new book has received industry praise for its insights on how financial services marketing can be made more effective. read article

We invite your comments, thoughts or opinions on any articles in our newsletter. Click Here

To request future Marketing Per Suasion Newsletters in text only email: textonly@suasionnewsletter.com

Suasion Resources is a specialized firm that has provided financial services marketing consulting to the industry for the last two decades.Applying our unique approach to the art of persuasion, we have helped develop fresh innovative marketing approaches for many of the country's leading financial services firms.In the process, we have created some of the industry's best marketing practices.Our approach places at our clients disposal an uncommon level of both talent and technique in the areas of strategy formulation, creative development and implementation offered on a totally integrated basis from a single source.