Included In This Issue

I Know Where You're Coming From

Influences that occur in individuals' formative years establish a common generational value system that can be more meaningful than mere demographics. read article

Just Cause

Cause Marketing offers an excellent opportunity to generate awareness and goodwill while enhancing corporate image and promoting a sense of corporate integrity. read article

The Starting Point

A clear business definition facilitates the planning process by guiding corporate decisions concerning target markets, product offerings and appropriate marketing activities. read article

A Wise Saying

Droll sayings to make you reflect. read article

The Same, Only Different

Sometimes our English language takes a turn for the confusing. read article

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