Suasion Web Picks: Banking

 

CitiBank

  • free bill payment.
  • Many Branches and ATMs.
  • Excellent in terms of personal customization of online account.
  • Recently redesigned Web site is much faster than before.
  • Features and Tools:

­         Online ability to stop payment on a check.

­          Display latest news on personalized homepage.

­          Loan applications, insurance and brokerage services accessible from Web site.

­          Fraud protection services.

­          Excellent account aggregation tool.

  • DRAWBACK: Site design is boring. Graphic interest seems to have been sacrificed to improve speed.

 

Chase

  • free bill payment.
  • Offers comprehensive information without being cluttered.
  • Great customer service.
  • Features and Tools:

­          Access to Chase Online Plus, which ties together all financial and non-financial online accounts.

­          Financial news.

­          Financial tools such as retirement planning.

­          $5 market orders through Brown & Co., JP Morgan Chase’s deep discount broker.

  • drawback: Loading time somewhat slower than normal and site has poor navigation.

 

Bank of America

  • free bill payment.
  • Easy navigation.
  • Features and Tools:

­          Access IRA accounts.

­          Apply online for all deposit and loan products except mortgages.

­          Retrieve images on cancelled checks.

­          Trade stocks and get investment advice through Bank of America Investment Securities.

  • More than 16,000 ATMs coast to coast.

 

 

 

Suasion Resources is a financial marketing firm that has provided marketing consulting to the financial services industry for the last two decades. Applying our unique approach to the art of persuasion, we have helped develop fresh innovative marketing approaches for many of the country's leading financial services firms. In the process, we have created some of the industry's best marketing practices. Our approach places at our clients disposal an uncommon level of both talent and technique in the areas of strategy formulation, creative development and implementation offered on a totally integrated basis from a single source.

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