Suasion Web Picks: Full Service Brokers

AG Edwards

• Top-level clients have access to all available research; other clients get access to reports on stocks in their portfolios.

• Well designed Web site that is easy to navigate and can be customized by broker with information pertinent to customer’s account.

• Access to Edwards’ Research and Market Monitor Commentary.

• Site offers real-time quotes.

• Great Tech Support.

Morgan Stanley ClientServ

• Top-level clients have access to all available research, other clients get access to reports on stocks in their portfolios.

• Well designed Web site that is easy to navigate.

• ClientServ offers real-time account, asset allocation and quote information.

• Webcasts with Morgan’s economists and analysts reporting latest news.

• DRAWBACK: Unrealized gains and losses reporting not included in standard reports; separate sign-up required.

Suasion Resources is a specialized firm that has provided marketing consulting to the financial services industry for the last two decades. Applying our unique approach to the art of persuasion, we have helped develop fresh innovative marketing approaches for many of the country's leading financial services firms. In the process, we have created some of the industry's best marketing practices. Our approach places at our clients disposal an uncommon level of both talent and technique in the areas of strategy formulation, creative development and implementation offered on a totally integrated basis from a single source.