Suasion Web Picks: Insurance

 

Allstate.com

  • The Home Page is comprehensive and well-organized.

  • The site is generally attractive and very easy to navigate.

  • Offers a wide variety of products and tools that make purchasing insurance less difficult

 

Insweb.com

  • Superior ease of navigation.

  • Extremely user-friendly.

  • Attractive layout and design on Home Page.

  • Comprehensive information.

  • Application process is quick and easy.

  • Quotes can be saved online for future access.

  • Drawback: Offers quotes from a limited number of carriers.

 

Insurance.com

  • Ease of navigation.

  • Access to many different auto, life, health and home insurance companies.

  • Great educational content with insurance calculators and many tutorials.

  • Useful articles.

  • Drawback: Serves only as an educational resource and source of quotes; thereafter, the user must work directly with insurance carrier to complete the application process.

 

 

 

 

Suasion Resources is a financial services marketing firm that has provided marketing consulting to the financial services industry for the last two decades. Applying our unique approach to the art of persuasion, we have helped develop fresh innovative marketing approaches for many of the country's leading financial services firms. In the process, we have created some of the industry's best marketing practices. Our approach places at our clients disposal an uncommon level of both talent and technique in the areas of strategy formulation, creative development and implementation offered on a totally integrated basis from a single source.

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