Suasion Web Picks:

Online Brokers for Average Investors

 

Charles Schwab

  • Very simple and well-designed site. Easy to navigate.

  • Research from Goldman Sachs, Morningstar, Argus and S&P.

  • Many tools such as tax sale analyzer. Can also view transaction history, performance data, make transfers and get e-statements.

  • The new Market Insight area of the site contains Webcasts and articles on investment and retirement strategies, as well as market commentary from Schwab's analysts.

  • Schwab's Signature Platinum ($500,000 and over) customers get a special phone number with a dedicated investment team, free bill-paying and a detailed quarterly portfolio evaluation.

  • Online option trades for as low as $9.95 + $0.75 per contract, $30 per quarter fee for account holders with less than $50,000 in assets. Fee waived for those making more than eight trades a year.

 

Merrill Lynch Direct

  • Full range of products and services—e.g., stock-picking resources, cash management accounts, options, mutual funds, buy-sell-hold reports.

  • $29.95 a trade.

  • Large volume of research and stock selection resources like its Focus 1 picks, selected weekly by a committee of analysts.

  • Excellent online bond center.

Suasion Resources is a financial marketing firm that has provided marketing consulting to the financial services industry for the last two decades. Applying our unique approach to the art of persuasion, we have helped develop fresh innovative marketing approaches for many of the country's leading financial services firms. In the process, we have created some of the industry's best marketing practices. Our approach places at our clients disposal an uncommon level of both talent and technique in the areas of strategy formulation, creative development and implementation offered on a totally integrated basis from a single source.

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